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Micro Four-Thirds interchangeable lens system camera


JUNE 16, 2009 



Micro Four-Thirds interchangeable lens system camera 
Olympus, one of the leading international brands in the opto-digital industry today, unveiled its latest innovation, the Olympus PEN E-P1, an interchangeable lens system digital camera compliant with the Micro Four- Thirds System standard. 

This revolutionary product embraces the revolutionary Micro Four-Thirds technology that puts the Olympus brand in a whole new league of digital photography.  The new product revolves around creative innovation to give superbly high quality results in both still photography and amazingly sharp videos with Art Filter functions which is sure to attract a huge segment of young, mobile and tech-savvy consumers and even photography professionals. 

Speaking to the media at the roll-out event, Mr Tan Tick Boon, Managing Director of Olympus (Malaysia) Sdn Bhd said, “Today’s event marks a revolutionary achievement for Olympus, both from the corporate and brand standpoints, as the Olympus PEN E-P1 kicks off a new era in the photography industry of the 21st century. 

“The name ‘Olympus PEN’ comes with a rich history of the company’s legendary half-frame film camera introduced fifty years ago, in October 1959.  This was a best-seller with some 17 million units sold worldwide, as people enjoyed the pleasures of photography at its finest, then.  Today’s new product bears the same product name as it brings the same breakthrough in size reduction and convenience as the original PEN, besides boasting a sleek stylish design that mirrors the charm of its namesake. 

“With the Micro Four-Thirds system standard, the PEN E-P1 features an internal mirrorless compact and lightweight compressed body never seen before, presenting a radical reduction in size that does not compromise on the features of SLR cameras such as high performance and high picture quality.  

“We foresee the E-P1 becoming a fast favourite amongst photography enthusiasts, whether they be aspiring beginners or even the entrenched professionals.  

“The release of this Micro Four Thirds System compliant product is a key part of Olympus’ corporate and brand strategy to improve our market share especially within the DSLR category market.  We strongly believe that this new hybrid camera will appeal to Malaysia for its four key features which is compact, DLSR quality, High Definition movie with art filter and easy operation.   

The Olympus PEN E-P1 will start retailing come the first week of July, 2009 at RM2,999, including the standard 14 – 42 mm kit lens.  Available in a choice of two classic colours, of Silver and Black. 

“A very interesting feature and sure to be a popular one too is its High Definition movie shooting that can be recorded with the widescreen 16:9 (1280 x 720, 30 fps) aspect ratio, as well as with the standard 4:3 (640 x 480, 30 fps) ratio.  

“Because the image sensor is much larger than those used in normal camcorders, this camera not only delivers higher image quality but also makes it possible to exploit a variety of effects unique to interchangeable-lens photography, such as the defocused image backgrounds produced by controlling the aperture or the arresting perspectives that can be achieved with different interchangeable lenses,” concluded Mr Tan. 

Main Features:

1. Dignified Exterior Design  ― Mirrorless structure for compact, lightweight body that can be taken anywhere. Compact, metal construction expresses a sense of highly compressed power.

2. Easy to use ― The iAUTO function automatically evaluates the scene and adjusts settings accordingly, while the Live Control function facilitates, easy, intuitive camera setting by selecting icons displayed on the LCD panel.

3. Power to create ― The 4/3-inch Live MOS Sensor and newly developed TruePic V image processing engine offer high image quality equivalent to traditional SLR cameras. This new camera is compatible with movie shooting and high-quality audio recording in linear PCM format, and incorporates functions enabling creative photographic expressions such as the Art Filters.

Other Features

● Built-in image stabilization mechanism with a correction effect up to 4 EV steps

● Reliable Dust Reduction system

● HDMI output for high-quality image playback

● Multi-Mix Slideshow playback with background music

● e-Portrait function for smooth rendering of skin texture

● Face detection system in combination with shadow adjustment technology

● Gradation Auto function to prevent over-exposure and under-exposure images

● MF Assist function supporting manual focusing with auto image magnification

● Accuracy 324(18x18) zone evaluated exposure measuring

Released by Olympus (Malaysia) Sdn Bhd.

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